{"id":4219,"date":"2024-07-20T03:15:06","date_gmt":"2024-07-20T09:15:06","guid":{"rendered":"https:\/\/valuingimpact.com\/nao-categorizado\/praticas-de-medicao-e-gerenciamento-de-impacto-imm-em-empresas-brasileiras\/"},"modified":"2026-08-05T09:01:52","modified_gmt":"2026-08-05T15:01:52","slug":"praticas-de-medicao-e-gerenciamento-de-impacto-imm-em-empresas-brasileiras","status":"publish","type":"post","link":"https:\/\/valuingimpact.com\/pt-br\/todos\/praticas-de-medicao-e-gerenciamento-de-impacto-imm-em-empresas-brasileiras\/","title":{"rendered":"Pr\u00e1ticas de mensura\u00e7\u00e3o e gest\u00e3o de impacto (MGI) em empresas brasileiras"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4219\" class=\"elementor elementor-4219 elementor-2108\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eebf85d e-con-full e-flex e-con e-parent\" data-id=\"eebf85d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3d27d elementor-widget elementor-widget-image\" data-id=\"ec3d27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1520\" height=\"1032\" src=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2024\/07\/Impact-measurement-and-management-IMM-practices-in-Brazilian-companies-cover.webp\" class=\"attachment-full size-full wp-image-4220\" alt=\"\" srcset=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2024\/07\/Impact-measurement-and-management-IMM-practices-in-Brazilian-companies-cover.webp 1520w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2024\/07\/Impact-measurement-and-management-IMM-practices-in-Brazilian-companies-cover-300x204.webp 300w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2024\/07\/Impact-measurement-and-management-IMM-practices-in-Brazilian-companies-cover-1024x695.webp 1024w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2024\/07\/Impact-measurement-and-management-IMM-practices-in-Brazilian-companies-cover-768x521.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6563841 elementor-widget elementor-widget-heading\" data-id=\"6563841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Uma an\u00e1lise das pr\u00e1ticas atuais, benchmarking e recomenda\u00e7\u00f5es para estrat\u00e9gias de sustentabilidade corporativa.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9937b elementor-widget elementor-widget-text-editor\" data-id=\"bd9937b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Este relat\u00f3rio analisa as pr\u00e1ticas de sustentabilidade de 66 empresas de capital aberto da carteira do \u00cdndice de Sustentabilidade Empresarial ISE B3, respons\u00e1veis, em conjunto, por R$ 1,74 trilh\u00e3o de valor de mercado, contribuindo para 17% do PIB brasileiro e oferecendo insights sobre os desafios e oportunidades enfrentados por grandes organiza\u00e7\u00f5es no Brasil e no exterior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223cc32 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"223cc32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4d47a0 e-con-full e-flex e-con e-child\" data-id=\"c4d47a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06e22e9 elementor-widget elementor-widget-heading\" data-id=\"06e22e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Baixe o artigo e a ferramenta de benchmarking<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0245f3 e-con-full e-flex e-con e-child\" data-id=\"a0245f3\" data-element_type=\"container\" data-e-type=\"container\" id=\"Download\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390c61b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"390c61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b547440 elementor-widget elementor-widget-heading\" data-id=\"b547440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metodologia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c4539 elementor-widget elementor-widget-text-editor\" data-id=\"f2c4539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-base\">Nossa an\u00e1lise se concentrou nos relat\u00f3rios de sustentabilidade de 2022 dessas empresas, examinando 10 temas priorit\u00e1rios dos capitais social, humano e natural. Utilizamos duas dimens\u00f5es de avalia\u00e7\u00e3o: maturidade da mensura\u00e7\u00e3o de impacto e maturidade da estrat\u00e9gia de sustentabilidade. Essas dimens\u00f5es foram mapeadas em uma sele\u00e7\u00e3o de temas de impacto (por exemplo, mudan\u00e7a clim\u00e1tica e sal\u00e1rio digno).  <\/p>\n<p> <\/p>\n<p class=\"text-base\">Usamos a defini\u00e7\u00e3o de fluxo de impacto, que engloba insumo, alcance, efeito e impacto, para corresponder \u00e0 dimens\u00e3o de mensura\u00e7\u00e3o do impacto das empresas. Para a dimens\u00e3o da estrat\u00e9gia, usamos uma escada de maturidade baseada em a\u00e7\u00f5es, desde a conscientiza\u00e7\u00e3o at\u00e9 metas quantitativas, registros rastreados e integra\u00e7\u00e3o ao modelo de neg\u00f3cios. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c41c2 elementor-widget elementor-widget-heading\" data-id=\"84c41c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principais conclus\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be995c0 elementor-widget elementor-widget-text-editor\" data-id=\"be995c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-base\"><strong>Maturidade da mensura\u00e7\u00e3o de impacto<\/strong>: Para seis dos dez temas (mudan\u00e7a clim\u00e1tica, desenvolvimento comunit\u00e1rio, diversidade, educa\u00e7\u00e3o\/qualifica\u00e7\u00e3o, res\u00edduos s\u00f3lidos e \u00e1gua), 88% a 97% das empresas forneceram m\u00e9tricas de alcance, enquanto entre 2% e 6% usaram m\u00e9tricas de efeito. Para quatro temas (direitos humanos, biodiversidade, sal\u00e1rio digno e impostos), a maturidade foi notavelmente menor, com uma parcela significativa (cerca de 97% das empresas) negligenciando esses temas em suas estrat\u00e9gias de sustentabilidade ou oferecendo apenas dados em n\u00edvel de atividade. <\/p>\n<p> <\/p>\n<p class=\"text-base\"><strong>Maturidade da estrat\u00e9gia de sustentabilidade<\/strong>: Embora a maioria das empresas (52% a 97%) tenha reconhecido a relev\u00e2ncia do desenvolvimento comunit\u00e1rio, educa\u00e7\u00e3o\/qualifica\u00e7\u00e3o, direitos humanos, \u00e1gua, res\u00edduos s\u00f3lidos e biodiversidade em suas estrat\u00e9gias de sustentabilidade, faltaram compromissos e estrat\u00e9gias espec\u00edficos para gerenci\u00e1-los e melhor\u00e1-los. De forma encorajadora, foram observadas exce\u00e7\u00f5es para mudan\u00e7a clim\u00e1tica e diversidade, com 57% e 53%, respectivamente, definindo estrat\u00e9gias mensur\u00e1veis. Temas como sal\u00e1rio digno e impostos foram pouco abordados, com apenas algumas exce\u00e7\u00f5es.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce8725 elementor-widget elementor-widget-heading\" data-id=\"bce8725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Insights acion\u00e1veis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0fab4 elementor-widget elementor-widget-text-editor\" data-id=\"6a0fab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-base\">As empresas com pr\u00e1ticas avan\u00e7adas de mensura\u00e7\u00e3o de impacto s\u00e3o significativamente mais propensas a definir estrat\u00e9gias de sustentabilidade maduras e incorporadas aos planos de neg\u00f3cios.<strong> Os dados mostram um aumento de 11 vezes na probabilidade de integra\u00e7\u00e3o das estrat\u00e9gias de sustentabilidade e de neg\u00f3cios quando os efeitos foram escolhidos como m\u00e9tricas de impacto<\/strong>. Essas descobertas ressaltam a import\u00e2ncia de medi\u00e7\u00f5es mais robustas para elevar as estrat\u00e9gias de sustentabilidade corporativa a um novo patamar. <\/p>\n<p class=\"text-base\"> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1da1c elementor-widget elementor-widget-image\" data-id=\"dc1da1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1600\" src=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/IMM-BR.png\" class=\"attachment-full size-full wp-image-4222\" alt=\"\" srcset=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/IMM-BR.png 2000w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/IMM-BR-300x240.png 300w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/IMM-BR-1024x819.png 1024w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/IMM-BR-768x614.png 768w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/IMM-BR-1536x1229.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36906e elementor-widget elementor-widget-heading\" data-id=\"c36906e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recomenda\u00e7\u00f5es e prioridades<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd6886 elementor-widget elementor-widget-text-editor\" data-id=\"7fd6886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-base\">Os principais t\u00f3picos discutidos neste estudo tratam dos impactos priorit\u00e1rios para o Brasil em rela\u00e7\u00e3o \u00e0 biodiversidade, \u00e0s mudan\u00e7as clim\u00e1ticas, \u00e0 \u00e1gua, \u00e0 diversidade e ao sal\u00e1rio digno.<\/p><p class=\"text-base\">Os seguintes aspectos principais devem ser considerados:<\/p><h4 class=\"text-base\"><strong>1. Biodiversidade:<\/strong><\/h4><ul><li><p class=\"text-base\">Defina quais m\u00e9tricas s\u00e3o relevantes para medir os impactos e as depend\u00eancias da biodiversidade para a sua cadeia de valor. Em seguida, comprometa-se a proteger \u00e1reas de maior biodiversidade, incluindo esp\u00e9cies amea\u00e7adas, e vincule essas m\u00e9tricas a metas mensur\u00e1veis. Um exemplo \u00e9 a conserva\u00e7\u00e3o e gest\u00e3o eficaz de uma fra\u00e7\u00e3o significativa das terras produtivas da empresa (e.g., 30%), alinhada \u00e0s metas locais de biodiversidade, priorizando \u00e1reas com maior riqueza de esp\u00e9cies e com \u00eanfase em \u00e1reas de import\u00e2ncia especial para o funcionamento e os servi\u00e7os do ecossistema. <\/p><\/li><\/ul><p> <\/p><h4 class=\"text-base\"><strong>2. Mudan\u00e7as clim\u00e1ticas:<\/strong><\/h4><ul><li><p class=\"text-base\">Determine suas emiss\u00f5es atuais de carbono e defina uma meta de redu\u00e7\u00e3o alinhada com o padr\u00e3o da iniciativa Science Based Target, que fornece orienta\u00e7\u00e3o para definir metas de redu\u00e7\u00e3o de emiss\u00f5es de gases de efeito estufa (GEE) alinhadas com o que \u00e9 necess\u00e1rio para manter o aquecimento global abaixo de n\u00edveis catastr\u00f3ficos.<\/p><\/li><li><p class=\"text-base\">Planejar a\u00e7\u00f5es para atingir a meta e alocar um or\u00e7amento e recursos para atingir as metas, considerando o custo e os benef\u00edcios das iniciativas. Por exemplo: Reduzir os emiss\u00f5es absolutas de carbono de escopos 1, 2 e 3, alinhando-se com as necessidades estabelecidas pelas m\u00e9tricas de metas baseadas na ci\u00eancia para o setor. <\/p><\/li><\/ul><p> <\/p><h4 class=\"text-base\"><strong>3. \u00c1gua:<\/strong><\/h4><ul><li><p class=\"text-base\">Me\u00e7a a pegada h\u00eddrica e avalie os riscos e as depend\u00eancias em toda a cadeia de valor com m\u00e9tricas de outcomes para identificar \u00e1reas priorit\u00e1rias e oportunidades estrat\u00e9gicas de melhoria em rela\u00e7\u00e3o ao uso da \u00e1gua em sua cadeia de valor. Desenvolva uma estrat\u00e9gia de regenera\u00e7\u00e3o da \u00e1gua para obter um impacto l\u00edquido positivo e estabele\u00e7a metas. Por exemplo: Solu\u00e7\u00f5es baseadas na natureza que abordem a escassez de \u00e1gua e a seca e que garantam um maior fornecimento de \u00e1gua durante todo o ano.  <\/p><\/li><\/ul><p> <\/p><h4 class=\"text-base\"><strong>4. Diversidade:<\/strong><\/h4><ul><li><p class=\"text-base\">Aproveite a diversidade como uma oportunidade de neg\u00f3cios, priorizando estrategicamente iniciativas de impacto e alocando recursos. Estabele\u00e7a um ambiente e metas que promovam a igualdade, principalmente em cargos de n\u00edvel inicial e operacional. Isso significa, por exemplo, que \u00e9 necess\u00e1rio entender as necessidades e o contexto local de pessoas vulner\u00e1veis e minorias e inclu\u00ed-las na defini\u00e7\u00e3o de estrat\u00e9gias.  <\/p><\/li><\/ul><p> <\/p><h4 class=\"text-base\"><strong>5. Sal\u00e1rio m\u00ednimo:<\/strong><\/h4><ul><li><p class=\"text-base\">Envolva seus parceiros de neg\u00f3cios para incluir considera\u00e7\u00f5es de sal\u00e1rio digno na cadeia de valor, priorizando as \u00e1reas mais cr\u00edticas identificadas em seu primeiro exerc\u00edcio de benchmarking e comparando todos os sal\u00e1rios pagos com os valores de refer\u00eancia de sal\u00e1rios dignos.<\/p><\/li><li><p class=\"text-base\">Estabele\u00e7a m\u00e9tricas de outcome que permitam que sua organiza\u00e7\u00e3o priorize e comunique claramente seu impacto social no combate \u00e0s desigualdades a todas as partes interessadas. Por exemplo: Eliminar a diferen\u00e7a de sal\u00e1rio digno para funcion\u00e1rios terceirizados que trabalham nas instala\u00e7\u00f5es da empresa em um horizonte de tr\u00eas anos. Voc\u00ea pode usar o <a href=\"https:\/\/valuingimpact.com\/pt-br\/?p=4634\">Global Living Wage Dataset da Valuing Impact<\/a> para iniciar sua avalia\u00e7\u00e3o.  <\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uma an\u00e1lise das pr\u00e1ticas atuais, benchmarking e recomenda\u00e7\u00f5es para estrat\u00e9gias de sustentabilidade corporativa. Este relat\u00f3rio analisa as pr\u00e1ticas de sustentabilidade de 66 empresas de capital aberto da carteira do \u00cdndice de Sustentabilidade Empresarial ISE B3, respons\u00e1veis, em conjunto, por R$ 1,74 trilh\u00e3o de valor de mercado, contribuindo para 17% do PIB brasileiro e oferecendo insights [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,69,48],"tags":[],"writer":[35],"class_list":["post-4219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos-de-caso","category-publicacoes","category-todos","writer-samuel-vionnet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e1ticas de mensura\u00e7\u00e3o e gest\u00e3o de impacto (MGI) em empresas brasileiras - Valuing Impact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valuingimpact.com\/pt-br\/todos\/praticas-de-medicao-e-gerenciamento-de-impacto-imm-em-empresas-brasileiras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e1ticas de mensura\u00e7\u00e3o e gest\u00e3o de impacto (MGI) em empresas brasileiras - Valuing Impact\" \/>\n<meta property=\"og:description\" content=\"Uma an\u00e1lise das pr\u00e1ticas atuais, benchmarking e recomenda\u00e7\u00f5es para estrat\u00e9gias de sustentabilidade corporativa. 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