{"id":4231,"date":"2026-05-11T10:49:03","date_gmt":"2026-05-11T16:49:03","guid":{"rendered":"https:\/\/valuingimpact.com\/nao-categorizado\/referencia-brasileira-de-mensuracao-de-impacto-social\/"},"modified":"2026-08-05T09:54:58","modified_gmt":"2026-08-05T15:54:58","slug":"referencia-brasileira-de-mensuracao-de-impacto-social-2","status":"publish","type":"post","link":"https:\/\/valuingimpact.com\/pt-br\/publicacoes\/referencia-brasileira-de-mensuracao-de-impacto-social-2\/","title":{"rendered":"Refer\u00eancia Brasileira de Mensura\u00e7\u00e3o de Impacto Social"},"content":{"rendered":"\t\t
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Por que este guia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Empresas com opera\u00e7\u00f5es em territ\u00f3rios com ativos fixos de grande porte, opera\u00e7\u00f5es fundi\u00e1rias ou programas ligados \u00e0 licen\u00e7a social para operar, enfrentam um desafio comum: como demonstrar, de forma relevante e compar\u00e1vel, o valor social que geram nas comunidades onde atuam. Esse desafio se estende tamb\u00e9m a funda\u00e7\u00f5es e organiza\u00e7\u00f5es sem fins lucrativos que atuam em parceria com o setor privado.Este guia surge da nossa experi\u00eancia. Ao longo de anos de projetos no Brasil e no mundo, a Valuing Impact desenvolveu uma abordagem de mensura\u00e7\u00e3o orientada por indicadores relevantes e compar\u00e1veis, inspirada na valoriza\u00e7\u00e3o de impactos e que entrega tr\u00eas ganhos concretos em rela\u00e7\u00e3o aos modelos tradicionais de reporte: <\/p>

– Insights mais profundos<\/strong>. Os indicadores de resultados\/efeitos revelam o que realmente muda na vida das pessoas e n\u00e3o somente a escala de participa\u00e7\u00e3o ou investimento. <\/p>

– Engajamento mais forte<\/strong>. Os dados orientados a resultados mobilizam equipes internas e comunidades de forma mais efetiva do que as m\u00e9tricas de atividade. <\/p>

– Vis\u00e3o estrat\u00e9gica<\/strong>. Uma leitura baseada em resultados\/efeitos permite comparar programas, alocar recursos com mais intelig\u00eancia e comunicar o valor para investidores e reguladores. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O que \u00e9 o guia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A Refer\u00eancia Brasileira de Mensura\u00e7\u00e3o de Impacto Social \u00e9 um guia t\u00e9cnico que oferece \u00e0s empresas uma estrutura pr\u00e1tica para medir, gerenciar e tomar decis\u00f5es com base no impacto social de seus programas e opera\u00e7\u00f5es em territ\u00f3rio.<\/p>

O foco \u00e9 operacional. O guia definir\u00e1 quais indicadores medir em cada contexto, como estruturar a coleta de dados prim\u00e1rios e secund\u00e1rios, quais par\u00e2metros de refer\u00eancia utilizar e como integrar os resultados \u00e0 gest\u00e3o dos programas e \u00e0 estrat\u00e9gia corporativa. A abordagem \u00e9 desenhada para ser aplicada por equipes internas, com crit\u00e9rios claros de prioriza\u00e7\u00e3o que levam em conta o porte do programa, os recursos dispon\u00edveis e o n\u00edvel de maturidade da organiza\u00e7\u00e3o. <\/p>

O guia ser\u00e1 constru\u00eddo sobre projetos aplicados da Valuing Impact no Brasil e sobre os protocolos do Capitals Coalition e do Impact Valuation Standards Board (IVSB). Ser\u00e1 publicado gratuitamente no primeiro semestre de 2027. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Para quem ser\u00e1 desenvolvido<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Estamos desenvolvendo este guia para equipes de sustentabilidade, rela\u00e7\u00f5es com comunidades e gest\u00e3o de programas sociais em empresas que operam em territ\u00f3rio. O perfil principal inclui empresas com programas ligados \u00e0 licen\u00e7a social para operar, investimentos em ativos fixos, opera\u00e7\u00f5es fundi\u00e1rias e rela\u00e7\u00f5es comunit\u00e1rias de longo prazo. A publica\u00e7\u00e3o ser\u00e1 igualmente relevante para funda\u00e7\u00f5es e institutos empresariais que gerenciam programas sociais em parceria com o setor produtivo. <\/p>

As empresas que est\u00e3o se preparando para a divulga\u00e7\u00e3o de informa\u00e7\u00f5es sociais nos termos da IFRS S1 encontrar\u00e3o no guia uma correspond\u00eancia de como os dados de impacto social respondem aos requisitos de divulga\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O que entregamos: Um guia de acesso aberto <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Como participar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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As empresas brasileiras s\u00e3o convidadas a participar do desenvolvimento do guia. H\u00e1 duas formas de envolvimento. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Contribuir<\/strong> – sem custo<\/em><\/p>

– Integrar o grupo de trabalho e participar das etapas de desenvolvimento.<\/p>

– Fornecer feedback e revisar os entreg\u00e1veis antes da publica\u00e7\u00e3o.<\/p>

– Contribuir com um estudo de caso aplicando a metodologia a um programa ou opera\u00e7\u00e3o da empresa.<\/p>

– Reconhecimento na publica\u00e7\u00e3o, transfer\u00eancia de conhecimento ao longo do processo e acesso \u00e0 rede de organiza\u00e7\u00f5es que constroem este campo no Brasil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Patrocinador Fundador<\/strong> – R$ 50 mil<\/em><\/p>

– Todos os benef\u00edcios do contribuinte.<\/p>

– Visibilidade da marca como coautor e patrocinador no guia publicado e nos materiais de lan\u00e7amento.<\/p>

– Participa\u00e7\u00e3o como palestrante no evento de lan\u00e7amento no Brasil.<\/p>

– Acesso antecipado ao rascunho do guia e participa\u00e7\u00e3o na defini\u00e7\u00e3o de escopo e metodologia.<\/p>

– Suporte ampliado ao estudo de caso, com a equipe Valuing Impact conduzindo a an\u00e1lise diretamente.<\/p>

– Reconhecimento como organiza\u00e7\u00e3o fundadora de uma refer\u00eancia de campo no Brasil, com men\u00e7\u00e3o destacada na publica\u00e7\u00e3o e comunica\u00e7\u00f5es de lan\u00e7amento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Voc\u00ea gostaria de participar?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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As organiza\u00e7\u00f5es que entrarem nesta fase inicial participar\u00e3o da defini\u00e7\u00e3o metodol\u00f3gica e ter\u00e3o seus programas documentados como casos de aplica\u00e7\u00e3o. <\/p>

Preencha este formul\u00e1rio<\/a> e entraremos em contato com mais detalhes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Por que este guia Empresas com opera\u00e7\u00f5es em territ\u00f3rios com ativos fixos de grande porte, opera\u00e7\u00f5es fundi\u00e1rias ou programas ligados \u00e0 licen\u00e7a social para operar, enfrentam um desafio comum: como demonstrar, de forma relevante e compar\u00e1vel, o valor social que geram nas comunidades onde atuam. Esse desafio se estende tamb\u00e9m a funda\u00e7\u00f5es e organiza\u00e7\u00f5es sem […]<\/p>\n","protected":false},"author":4,"featured_media":4236,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,48],"tags":[],"writer":[32,38],"class_list":["post-4231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publications","category-todos","writer-andreza-souza","writer-ligia-moreno-soares"],"acf":[],"yoast_head":"\nRefer\u00eancia Brasileira de Mensura\u00e7\u00e3o de Impacto Social - Valuing Impact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valuingimpact.com\/pt-br\/todos\/referencia-brasileira-de-mensuracao-de-impacto-social-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refer\u00eancia Brasileira de Mensura\u00e7\u00e3o de Impacto Social - Valuing Impact\" \/>\n<meta property=\"og:description\" content=\"Por que este guia Empresas com opera\u00e7\u00f5es em territ\u00f3rios com ativos fixos de grande porte, opera\u00e7\u00f5es fundi\u00e1rias ou programas ligados \u00e0 licen\u00e7a social para operar, enfrentam um desafio comum: como demonstrar, de forma relevante e compar\u00e1vel, o valor social que geram nas comunidades onde atuam. 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