{"id":4486,"date":"2015-12-09T06:45:35","date_gmt":"2015-12-09T12:45:35","guid":{"rendered":"https:\/\/valuingimpact.com\/nao-categorizado\/o-mel-vale-mais-do-que-voce-imagina\/"},"modified":"2026-08-05T08:55:52","modified_gmt":"2026-08-05T14:55:52","slug":"o-mel-vale-mais-do-que-voce-imagina","status":"publish","type":"post","link":"https:\/\/valuingimpact.com\/pt-br\/todos\/o-mel-vale-mais-do-que-voce-imagina\/","title":{"rendered":"O mel vale mais do que voc\u00ea imagina"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4486\" class=\"elementor elementor-4486 elementor-2285\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eebf85d e-con-full e-flex e-con e-parent\" data-id=\"eebf85d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3d27d elementor-widget elementor-widget-image\" data-id=\"ec3d27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1520\" height=\"1032\" src=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2015\/12\/Honey-is-worth-more-than-you-think-1.webp\" class=\"attachment-full size-full wp-image-4487\" alt=\"\" srcset=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2015\/12\/Honey-is-worth-more-than-you-think-1.webp 1520w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2015\/12\/Honey-is-worth-more-than-you-think-1-300x204.webp 300w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2015\/12\/Honey-is-worth-more-than-you-think-1-1024x695.webp 1024w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2015\/12\/Honey-is-worth-more-than-you-think-1-768x521.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c4539 elementor-widget elementor-widget-text-editor\" data-id=\"f2c4539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <a href=\"https:\/\/association-mellifera.ch\/\" target=\"_blank\" rel=\"noopener\">Association mellifera<\/a> est\u00e1 desenvolvendo um projeto social de alto impacto em torno das abelhas. A Valuing Nature patrocinou a cria\u00e7\u00e3o de uma col\u00f4nia de abelhas e calculou o valor social gerado pela Association mellifera usando a metodologia Total Impact Valuation (Valora\u00e7\u00e3o Total de Impacto). Os resultados mostraram que, em m\u00e9dia, cada pote de mel gera 60 CHF em valor social.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-196c2c9 e-con-full e-flex e-con e-child\" data-id=\"196c2c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6e8c3 elementor-widget elementor-widget-heading\" data-id=\"cc6e8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Baixe o relat\u00f3rio aqui <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7208b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f7208b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be995c0 elementor-widget elementor-widget-text-editor\" data-id=\"be995c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-9 LzgXi\">As abelhas s\u00e3o essenciais para garantir a produ\u00e7\u00e3o de boa parte dos alimentos consumidos diariamente, gra\u00e7as ao valioso servi\u00e7o de poliniza\u00e7\u00e3o que oferecem. Segundo um <a class=\"n0rzk c8ryQ\" href=\"http:\/\/www.teebweb.org\/our-publications\/teeb-study-reports\/synthesis-report\/\" target=\"_blank\" rel=\"noopener\">estudo da TEEB<\/a>, os servi\u00e7os de poliniza\u00e7\u00e3o representam mais de USD 150 bilh\u00f5es no mundo e USD 213 milh\u00f5es somente na Su\u00ed\u00e7a. Embora esses n\u00fameros tragam certo grau de incerteza, o papel importante das abelhas silvestres e dom\u00e9sticas \u00e9 amplamente reconhecido.  <\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">Um grupo de quatro amigos apaixonados por abelhas e pelo meio ambiente criou a associa\u00e7\u00e3o sem fins lucrativos <a class=\"n0rzk c8ryQ\" href=\"http:\/\/www.association-mellifera.ch\/\" target=\"_blank\" rel=\"noopener\">Mellifera<\/a>, que apoia a prolifera\u00e7\u00e3o de col\u00f4nias de abelhas no cant\u00e3o de Vaud, na Su\u00ed\u00e7a, por meio de um projeto social.<\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">Decidi patrocinar uma col\u00f4nia por meio dessa associa\u00e7\u00e3o, como forma de gerar impacto social e complementar minha atua\u00e7\u00e3o como consultor. \u00c9 tamb\u00e9m uma maneira de compartilhar minha paix\u00e3o pela sustentabilidade e de defender, na pr\u00e1tica, a transforma\u00e7\u00e3o gradual da nossa sociedade. E quem n\u00e3o gosta de mel? Espere uma surpresa no nosso pr\u00f3ximo encontro presencial (sujeito \u00e0 disponibilidade \u263a).   <\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">Decidi ir um pouco al\u00e9m e verificar se esse investimento, motivado principalmente por uma decis\u00e3o emocional, estava de fato gerando um impacto social positivo. Usei uma metodologia chamada &#8220;Total Impact Valuation&#8221; para medir o valor de capital social, econ\u00f4mico e natural criado pelas atividades da Association mellifera. <\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">O projeto de patroc\u00ednio de col\u00f4nias da Association mellifera se baseia nas seguintes atividades principais:<\/p><ul><li><p class=\"text-9 LzgXi\">Mais abelhas: cria\u00e7\u00e3o de mais col\u00f4nias de abelhas para apoiar a poliniza\u00e7\u00e3o na regi\u00e3o.<\/p><\/li><li><p class=\"text-9 LzgXi\">Conserva\u00e7\u00e3o da natureza no local das colmeias: melhoria da biodiversidade nos 4.000 m\u00b2 de terreno onde est\u00e3o localizadas as col\u00f4nias da associa\u00e7\u00e3o (o terreno recebeu uma distin\u00e7\u00e3o por sua biodiversidade concedida pela ONG Pro Natura).<\/p><\/li><li><p class=\"text-9 LzgXi\">Atividades educativas: educa\u00e7\u00e3o de cerca de 300 a 500 crian\u00e7as por ano, com apresenta\u00e7\u00f5es em sala de aula e visitas interativas a uma col\u00f4nia de abelhas no local.<\/p><\/li><li><p class=\"text-9 LzgXi\">Compra de colmeias: as colmeias s\u00e3o adquiridas de uma institui\u00e7\u00e3o que apoia pessoas com defici\u00eancia, oferecendo a elas oportunidades de construir colmeias, entre outras atividades.<\/p><\/li><li><p class=\"text-9 LzgXi\">Produ\u00e7\u00e3o de mel: as abelhas produzem mel, um produto nutritivo (e delicioso). Neste ano, cada col\u00f4nia produziu cerca de 25 kg de mel, um resultado excepcional. <\/p><\/li><\/ul><p class=\"text-9 LzgXi\">Embora a Association mellifera gere impacto social tamb\u00e9m por meio de outras atividades al\u00e9m do projeto de patroc\u00ednio (como participa\u00e7\u00e3o em feiras locais e a\u00e7\u00f5es de conscientiza\u00e7\u00e3o), apenas as atividades mencionadas acima foram consideradas neste estudo. A metodologia Total Impact Valuation se baseia em fluxos de impacto desenvolvidos para cada atividade identificada, mapeando insumo, alcance, efeitos e, por fim, impactos. Esses fluxos de impacto s\u00e3o extremamente importantes e valiosos para entender como o impacto social \u00e9 gerado. Eles tamb\u00e9m servem para identificar par\u00e2metros chave e gargalos importantes para otimizar o impacto das atividades. T\u00e9cnicas de valora\u00e7\u00e3o econ\u00f4mica s\u00e3o ent\u00e3o usadas para atribuir valor aos diferentes impactos gerados, permitindo prioriz\u00e1-los por meio de compara\u00e7\u00e3o. A valora\u00e7\u00e3o econ\u00f4mica final costuma ser menos importante do que a an\u00e1lise dos fluxos de impacto. Os resultados econ\u00f4micos, no entanto, t\u00eam grande efeito na conscientiza\u00e7\u00e3o e no engajamento de um p\u00fablico amplo.      <\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">Os resultados da minha an\u00e1lise mostram um valor social positivo gerado entre 3.100 e 9.050 CHF por col\u00f4nia por ano, considerando as estimativas m\u00ednima e m\u00e1xima (como refer\u00eancia, cada colmeia produziu mel com valor bruto de 750 CHF). Isso significa que o pote de mel que eu te entregar vale, em m\u00e9dia, 60 CHF por pote em impacto social positivo. <\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">Meu investimento em uma nova col\u00f4nia gerou um retorno sobre o investimento de 1:1,5 a 1:4,5 (ou seja, para cada CHF investido, o retorno em impacto social varia de 1,5 a 4,5 CHF). Nada mau! Os detalhes est\u00e3o apresentados na figura abaixo.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89598e3 elementor-widget elementor-widget-image\" data-id=\"89598e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1020\" src=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/Honey.png\" class=\"attachment-full size-full wp-image-4489\" alt=\"\" srcset=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/Honey.png 2000w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/Honey-300x153.png 300w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/Honey-1024x522.png 1024w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/Honey-768x392.png 768w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2026\/07\/Honey-1536x783.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00cca3 elementor-widget elementor-widget-text-editor\" data-id=\"d00cca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-9 LzgXi\">Duvido que outros investimentos entreguem um impacto social t\u00e3o positivo quanto esse (como \u00e9 o caso de investimentos ligados \u00e0 energia a carv\u00e3o). Como refer\u00eancia, segundo a OMS, o investimento em projetos de \u00e1gua e saneamento em pa\u00edses em desenvolvimento gera, em m\u00e9dia, um retorno social sobre o investimento (ROI) de 1:4. Em um dos meus estudos, encontrei um ROI para projetos de \u00e1gua superior a 1:500 em pa\u00edses como o Haiti. J\u00e1 o investimento em compensa\u00e7\u00e3o de carbono geraria, em m\u00e9dia, um ROI de 1:1,5 a 1:12, dependendo do projeto, segundo um <a class=\"n0rzk c8ryQ\" href=\"http:\/\/www.goldstandard.org\/blog-item\/report-real-value-robust-climate-action\" target=\"_blank\" rel=\"noopener\">estudo da Gold Standard <\/a>(podendo ser ainda mais alto).   <\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">A poliniza\u00e7\u00e3o e as atividades educativas s\u00e3o as que mais contribuem para o valor social total de uma col\u00f4nia. Al\u00e9m disso, as atividades educativas t\u00eam o maior potencial de gera\u00e7\u00e3o de valor adicional no futuro, e j\u00e1 forneci recomenda\u00e7\u00f5es para ampliar esse valor com foco nos par\u00e2metros chave identificados. <\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">Medir o impacto potencial que voc\u00ea est\u00e1 gerando por meio de uma atividade ou investimento \u00e9 fundamental para apoiar decis\u00f5es mais eficientes. Tenho orgulho de que a Association mellifera gera um valor social t\u00e3o relevante por meio de suas atividades, e \u00e9 com satisfa\u00e7\u00e3o que compartilho um pote de mel com meus parceiros e clientes. <\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">A Association mellifera est\u00e1 aberta a novos patroc\u00ednios para 2016, tanto individuais quanto corporativos. Acesse <a href=\"http:\/\/www.association-mellifera.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-external-link-checked=\"true\">http:\/\/www.association-mellifera.ch\/ <\/a>(e receba seu pr\u00f3prio mel em troca, entre outros benef\u00edcios).<\/p><p class=\"text-9 LzgXi\"> <\/p><p class=\"text-9 LzgXi\">Se voc\u00ea quiser saber mais sobre a metodologia Total Impact Valuation, <a href=\"https:\/\/rf5xk3bwhed.preview.infomaniak.website\/contact\/\">entre em contato comigo<\/a>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Association mellifera est\u00e1 desenvolvendo um projeto social de alto impacto em torno das abelhas. A Valuing Nature patrocinou a cria\u00e7\u00e3o de uma col\u00f4nia de abelhas e calculou o valor social gerado pela Association mellifera usando a metodologia Total Impact Valuation (Valora\u00e7\u00e3o Total de Impacto). Os resultados mostraram que, em m\u00e9dia, cada pote de mel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,48],"tags":[],"writer":[35],"class_list":["post-4486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos-de-caso","category-todos","writer-samuel-vionnet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O mel vale mais do que voc\u00ea imagina - Valuing Impact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valuingimpact.com\/pt-br\/todos\/o-mel-vale-mais-do-que-voce-imagina\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O mel vale mais do que voc\u00ea imagina - Valuing Impact\" \/>\n<meta property=\"og:description\" content=\"A Association mellifera est\u00e1 desenvolvendo um projeto social de alto impacto em torno das abelhas. A Valuing Nature patrocinou a cria\u00e7\u00e3o de uma col\u00f4nia de abelhas e calculou o valor social gerado pela Association mellifera usando a metodologia Total Impact Valuation (Valora\u00e7\u00e3o Total de Impacto). 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