{"id":4503,"date":"2017-11-11T11:01:37","date_gmt":"2017-11-11T17:01:37","guid":{"rendered":"https:\/\/valuingimpact.com\/nao-categorizado\/area-de-sequestro-de-carbono-da-novartis-retorno-social-sobre-o-investimento\/"},"modified":"2026-08-05T08:38:06","modified_gmt":"2026-08-05T14:38:06","slug":"area-de-sequestro-de-carbono-da-novartis-retorno-social-sobre-o-investimento","status":"publish","type":"post","link":"https:\/\/valuingimpact.com\/pt-br\/todos\/area-de-sequestro-de-carbono-da-novartis-retorno-social-sobre-o-investimento\/","title":{"rendered":"\u00c1rea de sequestro de carbono da Novartis: Retorno Social sobre o Investimento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4503\" class=\"elementor elementor-4503 elementor-1876\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eebf85d e-con-full e-flex e-con e-parent\" data-id=\"eebf85d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3d27d elementor-widget elementor-widget-image\" data-id=\"ec3d27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1520\" height=\"1032\" src=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/Novartis-carbon-sink-Social-Return-On-Investment-cover.webp\" class=\"attachment-full size-full wp-image-4504\" alt=\"\" srcset=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/Novartis-carbon-sink-Social-Return-On-Investment-cover.webp 1520w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/Novartis-carbon-sink-Social-Return-On-Investment-cover-300x204.webp 300w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/Novartis-carbon-sink-Social-Return-On-Investment-cover-1024x695.webp 1024w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/Novartis-carbon-sink-Social-Return-On-Investment-cover-768x521.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c83909 elementor-widget elementor-widget-heading\" data-id=\"5c83909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A hist\u00f3ria de um retorno sobre o investimento de 780%. Investir em projetos florestais gera valor muito al\u00e9m do sequestro de gases de efeito estufa.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c4539 elementor-widget elementor-widget-text-editor\" data-id=\"f2c4539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-base\">Para cada d\u00f3lar americano investido pela Novartis em cada uma das quatro \u00e1reas de sequestro de carbono, uma m\u00e9dia de USD 7,8 em valor social \u00e9 gerada gra\u00e7as \u00e0 mitiga\u00e7\u00e3o das mudan\u00e7as clim\u00e1ticas, aos servi\u00e7os ecossist\u00eamicos, \u00e0 gera\u00e7\u00e3o de emprego local e aos meios de subsist\u00eancia de pequenos produtores. Al\u00e9m do objetivo inicial de mitigar as mudan\u00e7as clim\u00e1ticas, essas \u00e1reas de sequestro de carbono tamb\u00e9m apoiam diversos Objetivos de Desenvolvimento Sustent\u00e1vel da ONU (ODS) e promovem modelos de neg\u00f3cio mais sustent\u00e1veis. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787b1a1 e-con-full e-flex e-con e-child\" data-id=\"787b1a1\" data-element_type=\"container\" data-e-type=\"container\" id=\"Download\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3497e29 elementor-widget elementor-widget-heading\" data-id=\"3497e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Baixe aqui o estudo de caso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cdac2c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1cdac2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29cc732 elementor-widget elementor-widget-image\" data-id=\"29cc732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/658tzix9k8ukz5qq3rx60v08y3u8.webp\" class=\"attachment-full size-full wp-image-4506\" alt=\"\" srcset=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/658tzix9k8ukz5qq3rx60v08y3u8.webp 1000w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/658tzix9k8ukz5qq3rx60v08y3u8-300x150.webp 300w, https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/658tzix9k8ukz5qq3rx60v08y3u8-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2555e elementor-widget elementor-widget-text-editor\" data-id=\"cd2555e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"text-base\">\u00c9 comum que empresas invistam em atividades e projetos com o objetivo de gerar impacto positivo. Essas atividades podem fazer parte do core business ou ser totalmente separadas dele (\u00e0s vezes atividades filantr\u00f3picas ou investimentos de &#8220;RSC&#8221;). Nem \u00e9 preciso dizer que as empresas raramente questionam o benef\u00edcio gerado. Grande parte das comunica\u00e7\u00f5es sobre esses projetos foca em empregos criados, hectares de terra ou floresta protegidos, n\u00famero de pessoas capacitadas ou horas de educa\u00e7\u00e3o oferecidas, entre outros indicadores.   <\/p><p class=\"text-base\"> <\/p><p class=\"text-base\">O maior problema come\u00e7a quando uma parte interessada, ou a m\u00eddia, descobre que os empregos criados mal garantem um sal\u00e1rio digno, ou que os hectares de floresta protegidos na verdade excluem as comunidades vizinhas.<\/p><p class=\"text-base\"> <\/p><p class=\"text-base\">A maioria dos indicadores mencionados acima s\u00e3o apenas alcances (output) da atividade, e n\u00e3o garantem que a vida das pessoas envolvidas tenha mudado de forma significativa para melhor. Na verdade, ela pode at\u00e9 mudar para pior, quando os empregos oferecidos est\u00e3o associados a trabalho for\u00e7ado ou ocorrem em condi\u00e7\u00f5es perigosas, sem a garantia de um sal\u00e1rio digno. <\/p><p class=\"text-base\"> <\/p><p class=\"text-base\">Precisamos medir efeitos (outcome) e impactos, seguindo a l\u00f3gica de um fluxo de impacto que vai do insumo, das atividades e do alcance (o que costuma ser medido na maioria das vezes) at\u00e9 os efeitos (outcome) e o impacto (raramente medidos ou avaliados).<\/p><p class=\"text-base\"> <\/p><p class=\"text-base\">Foi isso que nos levou a trabalhar em conjunto com a Quantis para a Novartis, avaliando o impacto social de quatro \u00e1reas de sequestro de carbono na Col\u00f4mbia, no Mali, na China e na Argentina. Cada projeto tem suas particularidades. Alguns incluem um modelo de neg\u00f3cio inclusivo com pequenos produtores (Mali e China), enquanto outros focam no desenvolvimento da economia local e na cria\u00e7\u00e3o de empregos (Col\u00f4mbia e Argentina).  <\/p><p class=\"text-base\"> <\/p><p class=\"text-base\">O impacto desses projetos foi avaliado usando a metodologia de Retorno Social sobre o Investimento (SROI). As categorias de valor consideradas foram mudan\u00e7as clim\u00e1ticas (o objetivo inicial desses projetos), servi\u00e7os ecossist\u00eamicos (todos os projetos envolvem o plantio de \u00e1rvores), cria\u00e7\u00e3o de empregos e meios de subsist\u00eancia de pequenos produtores. Os resultados est\u00e3o apresentados no material que pode ser baixado diretamente aqui (ou no cabe\u00e7alho do artigo), al\u00e9m de estarem ilustrados na figura abaixo.  <\/p><p class=\"text-base\"> <\/p><p class=\"text-base\">Descobrimos que o sequestro de carbono n\u00e3o foi o principal benef\u00edcio desses projetos (exceto no caso da Argentina), e que, para cada 1 d\u00f3lar investido pela Novartis, o equivalente a 7,8 d\u00f3lares foi gerado em valor para a sociedade. Esses projetos se mostraram positivos para a sociedade, mesmo considerando alguns impactos negativos (uso de combust\u00edveis f\u00f3sseis, materiais e fertilizantes\/pesticidas, entre outros). <\/p><p class=\"text-base\"> <\/p><p class=\"text-base\">Essa metodologia \u00e9 essencial para informar e melhorar a tomada de decis\u00e3o, rompendo os silos de pensamento (mudan\u00e7as clim\u00e1ticas versus outros temas sociais) frequentemente observados na \u00e1rea de sustentabilidade. Os resultados dessa metodologia ajudam a engajar e comunicar com as partes interessadas internas e externas. Tamb\u00e9m podem sustentar a vis\u00e3o de uma estrat\u00e9gia de impacto l\u00edquido positivo para um neg\u00f3cio, al\u00e9m de abrir novas oportunidades de neg\u00f3cio.  <\/p><p class=\"text-base\"> <\/p><p class=\"text-base\">Na minha opini\u00e3o, essa abordagem \u00e9 bastante interessante, pois desafia o status quo e as ideias pr\u00e9-concebidas de muitas pessoas. Ela abre a mente para novos pontos de vista, essenciais para tomar decis\u00f5es melhores, tanto para n\u00f3s quanto para as empresas com as quais trabalhamos. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A hist\u00f3ria de um retorno sobre o investimento de 780%. Investir em projetos florestais gera valor muito al\u00e9m do sequestro de gases de efeito estufa. Para cada d\u00f3lar americano investido pela Novartis em cada uma das quatro \u00e1reas de sequestro de carbono, uma m\u00e9dia de USD 7,8 em valor social \u00e9 gerada gra\u00e7as \u00e0 mitiga\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,69,48],"tags":[],"writer":[35],"class_list":["post-4503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos-de-caso","category-publicacoes","category-todos","writer-samuel-vionnet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c1rea de sequestro de carbono da Novartis: Retorno Social sobre o Investimento - Valuing Impact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valuingimpact.com\/all\/novartis-carbon-sink-social-return-on-investment\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1rea de sequestro de carbono da Novartis: Retorno Social sobre o Investimento - Valuing Impact\" \/>\n<meta property=\"og:description\" content=\"A hist\u00f3ria de um retorno sobre o investimento de 780%. Investir em projetos florestais gera valor muito al\u00e9m do sequestro de gases de efeito estufa. Para cada d\u00f3lar americano investido pela Novartis em cada uma das quatro \u00e1reas de sequestro de carbono, uma m\u00e9dia de USD 7,8 em valor social \u00e9 gerada gra\u00e7as \u00e0 mitiga\u00e7\u00e3o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/valuingimpact.com\/all\/novartis-carbon-sink-social-return-on-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"Valuing Impact\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-11T17:01:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T14:38:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/valuingimpact.com\/wp-content\/uploads\/2017\/11\/Novartis-carbon-sink-Social-Return-On-Investment.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Samuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/valuingimpact.com\\\/all\\\/novartis-carbon-sink-social-return-on-investment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/valuingimpact.com\\\/all\\\/novartis-carbon-sink-social-return-on-investment\\\/\"},\"author\":{\"name\":\"Samuel\",\"@id\":\"https:\\\/\\\/valuingimpact.com\\\/#\\\/schema\\\/person\\\/f06a9c3c9bcb1bcc569b54253e523ed0\"},\"headline\":\"\u00c1rea de sequestro de carbono da Novartis: Retorno Social sobre o Investimento\",\"datePublished\":\"2017-11-11T17:01:37+00:00\",\"dateModified\":\"2026-08-05T14:38:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/valuingimpact.com\\\/all\\\/novartis-carbon-sink-social-return-on-investment\\\/\"},\"wordCount\":708,\"publisher\":{\"@id\":\"https:\\\/\\\/valuingimpact.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/valuingimpact.com\\\/all\\\/novartis-carbon-sink-social-return-on-investment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/valuingimpact.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Novartis-carbon-sink-Social-Return-On-Investment.webp\",\"articleSection\":[\"Estudo de caso\",\"Publica\u00e7\u00f5es\",\"Todos\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/valuingimpact.com\\\/all\\\/novartis-carbon-sink-social-return-on-investment\\\/\",\"url\":\"https:\\\/\\\/valuingimpact.com\\\/all\\\/novartis-carbon-sink-social-return-on-investment\\\/\",\"name\":\"\u00c1rea de sequestro de carbono da Novartis: Retorno Social sobre o Investimento - 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